TVR 25.10: Modern Maximalism, Marketing Your Offer Well, and Statement Necklaces with Anthropologie

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We heard someone say that 2025 has the same aura as 2016, and honestly? We’re seeing it in the wedding space too—but with the right adjustments to make it feel fresh, not dated. Over the past few weeks, we’ve talked a lot about resurging trends, and we don’t see that slowing down anytime soon.

Today, we’re diving into the new way to approach maximalism, why your offer matters more than your marketing, and the return of statement necklaces (but don’t worry, not bubble necklaces—we’re not going back that far).

Read on, take notes, and stay tuned for our next book club selection.

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Trend or Timeless:
The New Era of Modern Maximalism

Modern Maximalism is having a moment—but not in the way you might remember. It used to be about glitz, glam, and looking expensive, but now? It’s about looking intentional.

Today’s maximalist weddings aren’t just piling on details for the sake of extravagance. They are thoughtfully curated experiences, where every single setting, vignette, and tabletop has been considered. In any given Modern Maximalist wedding, there are likely 100+ decisions made—and yet, the goal is for the final look to feel effortlessly cohesive.

It’s just as expensive (if not more), but it’s also one of the most exciting aesthetics to work with because it invites creativity without chaos. The drama is still there, but it’s refined, layered, and deeply personal.

Why Modern Maximalism Works

Maximalism has evolved from being purely about luxury and over-the-top opulence into something much more sophisticated. Instead of throwing everything at the wall to see what sticks, today’s couples are approaching design with an editor’s mindset—pulling in bold, unexpected elements but grounding them in cohesion.

It’s not about using the most. It’s about using the right most.

That means:

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